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womensweardaily:

Boast

The hipster haven known as the Cosmopolitan of Las Vegas hotel is pushing the prep with Minnie Mortimer and tennis-inspired fashion brand Boast.


On the eve of Boast’s 40th anniversary, Project and W magazine are hosting a poolside runway show styled by socialite-cum-fashion designer Mortimer, who serves as women’s creative consultant for Boast, at the Cosmopolitan. Mortimer, along with her men’s counterpart Andy Spade, is giving her twist to the Palm Beach, Fla.-based brand that was founded in 1973 by former tennis pro Bill St. John and relaunched two years ago by a team of former prepsters.

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